Session 05 Video Press Mon 94.07.20 competitive advantage Competitive advantage = sth which makes people buy your product or service Develop Competitive advantage Agenda = what you plan to do Get down to that essence = focus on the target What are you best at? Expert, professional Deliver values to your customers = ارزش آفرينی Components = parts, ingredients The core = the main thing Productize = turn an idea into a product Franchise = a branch of a business Pretty consistent process = not changing a lot Esoteric in nature = strange or bizarre A healer process = a process which cure Don't be afraid to ask your employees They trademarked it as well G,O,M,V = goal, objective, mission, vision That's a pretty low bar = low expectation It hit the spot = it was pleasant Neck and neck = very close competition Good luck

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